Origins of our name
The Balloon flower has been used since ancient times as a medicinal herb. With the idea of a balanced diet leading to healthy mind and body, we christened the shop TORAJI.
We aim to provide customers with food that, like the Balloon flower, is beautiful to behold, delicious to eat, and healthful for the body. Each and every day we continue to make strides to better realize this goal.
We felt that serving thicker cuts of meat would convey their delicious taste better, so we offered what at the time were unusually thick cuts.
Our brand logo
The T in Toraji symbolises our ‘Three-T’ promise to
Taste of Good Quality
Time of HeartwarmingIn this way, our logo boldly announces the fun, richness, and refinement that our new and evolving YAKINIKU barbecue style has to offer.
With our new logo comes a new identity and a newfound zeal to deliver the best to our customers.
Delicious food is a key part of life.
For those days when something special happened…
For those days when you’re preparing for a new challenge ahead…
For those days you want to celebrate someone you love…
Or, just for ordinary days when you want to treat yourself!
On those days and others,
we at TORAJI are delighted to welcome you with the most delicious food.
Our outstanding ingredients and culinary professionals,
not to mention our superb hospitality,
will make this a time to remember.
TORAJI – because delicious meals lead to a richer life.
History of TORAJI
1995TORAJI Honten The first store opened
Smokeless roaster and open kitchen adopted
Born of Thick-cut beef tongue
1999Reorganized to Kim Corporation
Ginza-8-chome-ten opened first store in Ginza
2001Reorganized to TORAJI
Harumi-toriton-ten opened first store in Commercial facility
2002TORAJI Chun-Ha-Chu-Dong opened Marubiru opened
Venus Fort-ten,Ueno-ten,PARAM Caretta Shiodome-ten opened
Born of Hirekaku TORAJI’s filet
2003Central kitchen opened
Ikusupiari-ten opened first store in Chiba-ken、Kourakuen-ten,Tamagawa-Takashimaya S.C ten opened
2004Shonan-ten opened first store in Kanagawa-ken
2005Chubu Centrair International Airport Centrair-ten opened first store in Airport
Nagoya Central Towers-ten opened first store in Nagoya
Tsukuba-ten opened first store in Ibaraki
Born of Black miso sauce
2006Haneda-ten opened First FC store
2007Central kitchen moved to Shinkiba, Koto-ku, Tokyo
Tsuruyacho-ten, Ginza-core-ten opened
2008International forum-yoko-ten, Shinyokohama-ten,Akihabara-ten opened
2009Yakiniku TORAJI ILSIM /Teppanyaki Issin opened first store in hotel
Born of TORAJI’s Kimchi
2010The introduction of free-standing tongs at the opening of our Sunshine restaurant.
Kyoto-ten opened first store in Kansai
Roppongi-5-chome-ten, Kyoto-ten opened
2011“Culinary Techniques for Yakiniku, charcoal-grilled meat TORAJI way” published
2012We have opened in Kamiooka our TORAJI Hana restaurant, the first to serve leafy vegetables, making “a Yakiniku restaurant where you could eat plenty of vegetables” a reality.
2013Central kitchen certified by Tokyo Metropolitan Government as “Tokyo Food Hygiene Meister”
Chilled distribution of chuck short ribs to our restaurants across the board takes off. Born of Kuroge-wagyu kalbi boneless ribs
Kyobashi-ten,Ikebukuro-higashiguchi-ten,Ueno-PLAZA U-ten,Shibadaimon-ten,Azabujuban-ten,AEON Mall-makuhari-ten
2014Receives Excellent food service industry award for product development by Ministry of Agriculture, Forestry and Fisheries
Born of TORAJI’S BEEF TONGUE
Born of TORAJI MACCORI
2015“TORAJI Shokudo” (eatery), our new enterprise, opens its first restaurant
Kichijyogi-ten,Shinjuku-touhoubiru-ten,Toressa-yokohama-ten,Cocoon City-ten,Kunitachi-ten opened